We often meet business owners who are right at the start of their new business venture.  It’s an exciting time, but if this is where you are currently, we understand it can also be a difficult time.   You’ll be juggling budgets, time, resources, and ideas.

Sometimes it can feel a little bit like the chicken and egg scenario.  You need to populate your sales funnel, and to do this you need money to invest in your marketing.  But you need the income generated from sales to pay for your marketing activity.  So which comes first, the marketing budget that generates your leads, or the sales from the leads that provide your marketing funds?

What if you didn’t have to make a decision?  The good news is that there are some practical marketing activities that you can undertake.  The Chartered Institute of Marketing recently published an article about branding awareness by Gil Kahana, Co-Founder of Chatty Feet.

Read the article here.

Here at Ping Marketing, we are passionate about helping small to medium-sized businesses grow and develop.  To find out more about what we do, and the difference we can make to your business call us today on 03300 414 550 or email hello@pingmarketing.co.uk



Author Sarah Lewis

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