What is marketing? Ask an award winning company and find out

By May 31, 2017Marketing

As company owners and business leaders, we are all told that we must market, market, market and as a marketer myself I agree with this sentiment wholeheartedly.

But any activity must be well thought out and consistent in order to smooth out the highs and lows of a business balance sheet. Recent history has shown us that having a marketing budget was once seen as a luxury, a ‘nice to have’, and maybe only accessible to the already successful.

Now, with increasingly competitive noise and multi-layered media, a marketing budget is now an essential part of any successful business plan.

directory-1699948__340So, what is marketing really?
This is a question we get asked on a regular basis.

The answer is that it means different things to different people. If you’ve heard me speak at a networking event you may know I describe it as the art of making noise, and believe me there is a lot of noise out there and it can be difficult to make your offering heard.

Here at Ping we are skilled in the art of making the right noise, at the right time and in the right way to engage and re-engage your target audience.

It’s not just about shouting louder but about being clear about your message and identifying what your prospects want to hear and how they want to hear it. Getting it right and cutting through the competitive clutter to elicit attention can be a challenge but getting it wrong can be a costly and time-consuming mistake.

Award Winning Marketing 2017
fullsizerender-pingAs an outsourced marketing company we often work behind the scenes, and whilst we get to share in the successes we’ve helped our clients to achieve it’s not often that we get publicly recognised or rewarded for our achievement.  So we are thrilled to announce that one of our local clients, NetThreat have been presented with their vendor’s Marketing Campaign of the Year 2017 Award.

Chosen from hundreds of marketing providers this award recognises the efforts of our small but perfectly formed team in developing and delivering business to business marketing services.

“Ping Marketing have been instrumental in allowing us to move our business forward over the last 18 months. Big thanks go to Sarah and her team”   Jon Rayment – NetThreat Managing Director 

If you don’t have the time and resources to market your business the way you’d like to it may be time to consider outsourcing your lead generation and business development to a local award winning team – Ping Marketing!

We’d love to tell you more about what we can do, get in touch today.

Best wishes,  Team Ping

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Author Sarah Lewis

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