The recent history of outsourcing as a business method correlates directly to the development and use of the internet. It became prevalent during the early 1990s at which point companies started to outsource particular activities primarily concerned with the production of goods.
The notion of outsourcing within the service industry took a little longer to catch on, but has since grown and developed into a service sector.
Previously it was common for businesses to maintain their marketing activities in house, thus creating an entire marketing department. A costly procedure in terms of expenditure and resources. In addition, not having the right people in the right places, and not using the right resources at the right time would have had a detrimental impact on any business.
Today, it’s crucial to find new, more cost efficient methods and processes to maintain your business momentum and ensure a healthy and productive sales and marketing funnel.
Making the decision to outsource your marketing function, or part of it can contribute to increased business demand and exponential growth. Increasingly important in today’s seemingly unpredictable commercial world.
The Benefits of outsourcing
• £££. The most notable consideration when it comes to starting any new project is the cost and this is no different when outsourcing marketing. Outsourcing can save you money when you add together the cost of resources, staff and time that you will need to invest in functions in-house.
• Specialism. Outsourcing gives you access to skills, knowledge, and experience that you wouldn’t otherwise have access to. A fresh pair of eyes can also be invaluable for your business.
• Network. Increasing your network and making new business connections is vital. A common trap that many in-house marketing teams fall into is promoting to, and phoning the same contacts, periodically, over and over. This is not only a waste of time and energy but also deters your prospects. An external marketing team will have access to data, ideas, and opportunities to improve the quality of your sales and marketing funnel.
• Flexibility. With the world of commerce changing it is becoming more and more common for businesses to outsource smaller projects. Why not pick and choose what you want to keep in-house and what you want to outsource – play to the strengths of your current team and skills set.
So why aren’t we all outsourcing?
As a company that provides outsourcing services, it seems obvious to us why it’s so popular, particularly given the benefits we’ve already mentioned. Having said that we can also appreciate there may be perceived barriers to those who have not tried it before, or maybe you have, without great success.
Trust is a fundamental issue. As business people, we meet and greet new faces and companies virtually every day. We make snap decisions about those we like, those we trust or not and those that we potentially feel there’d be some commonality with.
Outsourcing your marketing can be like giving a large section of your business to someone else to deal with, a daunting prospect for many of us.
You may also be nervous about costings, particularly if you are a smaller or start-up business. All costs are relevant in business and should be considered along with the validity of return on investment.
Of course, as with any partnership, there is a fear that you will not “click”. Synergy or the lack of it can make or break a business relationship, so it’s important to share the same business values, objectives, and goals. Fundamentally you and your outsourced marketing team must see eye to eye and communicate effectively in order to achieve results.
It is unlikely that the first marketer you talk to will be your perfect fit so don’t be afraid to keep looking. This is an important part of the process and a whole new topic. We’ve recently written an article about this that you may find interesting.
As we mentioned earlier flexibility is one of the most used benefits of outsourcing. You can delegate as much or as little as you are comfortable with. Service providers are great at doing those marketing or business support tasks that you just don’t have time for or don’t want to do yourself. For example, if calling through a list isn’t your thing why not outsource your telemarketing campaigns to a company who will make calls on your behalf. This leaves you free to get on with the parts of your job that you really should be doing or enjoy most.
To find out more about outsourcing your marketing or business support activity give us a call on 0330 041 4550, or try our live chat facility, we’re always happy to help.