Your clients are your most important asset. Without them, your business would not exist. And in today’s uber-competitive marketplace there can sometimes be little to differentiate between companies, apart from your branding that is.
I cannot overemphasise just how important branding is! It can take 20 years to build a successful business and only minutes to destroy it.
So, what is a brand? Most people will associate a brand with a logo, point of sale merchandise and marketing collateral. Jeff Bezos, CEO and founder of Amazon takes a different view, ’Your brand is what other people say about you when you’re not in the room’ Jeff Bezos.
Your brand should run through the very heart of your company, at all levels and in all your dealings internally and externally, with colleagues, associates and customers. It’s about a consistent customer service, staff morale and helping your employees to be ambassadors for your company. But how do you know if you’ve got your branding right? That’s simple, ask your clients what they think of you. A positive testimonial and even better a referral is more powerful and engaging than you may think.
Don’t be afraid to ask
When was the last time you asked your clients and customers past and present what they think? Here at Ping Marketing, we are committed to the protection of our brand and we hope that’s evident in all the things that we do. We constantly strive to be the best we can and make sure we are ahead of the latest trends and marketing techniques to provide our clients and their customers with the best possible experience of our brand.
Don’t be afraid to ask for testimonials and referrals, you may be pleasantly surprised and if you’re not it’s a good opportunity to reflect and improve. Here’s what some of our clients have had to say about us recently. The writing’s on the wall:
We think these testimonials reflect our brand perfectly and explain our purpose just as well, if not better than a mission statement. The next time you meet with your clients just ask them how they feel about things. It’s also a good reason to reconnect with previous clients – a reminder you are still there and thinking of them!
If you need help with promoting the right brand for your business get in touch. We conduct customer satisfaction surveys for all business types and even undertake staff satisfaction surveys so you know exactly what people are saying behind your back and the effect it will have on your brand.
We can also help with physical rebranding or redesign of your point of sale or marketing merchandise. In the words of one of our clients, ‘the design work on my new business cards was exemplary’ John Eaton, Managing Director, MFL.
We’re always happy to offer our best advice to help other businesses so give us a call on 03300 414 550,