What We Do

Successful marketing is an integral part of any business. From awareness and promotion to aftersales service and customer retention our approach is holistic and all-encompassing.

Think

  • Strategy
  • Planning
  • Research
  • Data

Engage

  • Telemarketing
  • Articles and Blogs
  • Content
  • Networking

Create

  • Social Media
  • PR
  • Webinar
  • Presentations

Support

  • On-site support
  • Administration
  • Training
  • Mystery Shopping

Strategy & Planning

Whether you are looking for a total marketing strategy or need help planning and organising a specific promotion or project, we can help. Our strategies are workable, measurable and include deliverables designed to achieve your aims. What’s more you can be sure of complete visibility with our unique portal systems.

Research & Data

Need help researching your market, competitors or finding your ideal customer demographic? We can source or build a database to your requirements or clean, segment and test your existing databases. Research can be a difficult task that requires experience to get it right. Let Ping Marketing get you focused.

Telemarketing

Cold, warm or hot  – let us handle your telemarketing conversations. Whether it’s inbound or outbound, reconnecting with old contacts or generating interest within new markets, our proven approaches coupled with a drive and determination can generate those all-important qualified leads and improve your bottom line.

Public Relations

Most businesses will need and benefit from some form of PR. For small to medium-sized companies this can generally be incorporated into the marketing effort. It’s all about creating awareness and building brand values by gaining trust and credibility, on or off-line. We can manage and implement an effective PR strategy as part of an ongoing marketing campaign or a one-off project.

Social Media

The most successful businesses are ones that have grown to know and understand their audiences. Social media allows you to reach, grow and connect with your audience and if used effectively can make it easier for customers to find you. We can advise you on right social media platforms for your business as well as write and manage your content and provide guidance based on tried and tested use of different platforms including Twitter, Facebook, Pinterest, YouTube and more.

Networking

Effective networking increases opportunities to promote and sell your product and services. Using a proven follow up process is vital to turn those contacts into qualified leads. We can segment and manage your contacts, leads and follow ups following an event and even turn a pile of business cards or disordered contacts into a workable database or CRM. If you are new to networking or maybe need a refresher we can coach you or even attend an event with you to ensure you get the best from these opportunities.

Webinar & Presentations

Creating a piece of branded content is a great way to promote your business and reach a new audience.  Face to face or virtual interaction is vital in retaining your customer base, growing your business. and establishing your status.

Articles, Blogs & Content

Writing copy, articles and blogs is a great way for engaging interest and feeding traffic back to your website, as well as increasing your SEO. Consistent writing, topical themes and relevant content can position your brand as an industry leader and develop better customer relations. Engaging with your customers in a meaningful, intelligent way can draw positive attention to your business and increase your customers. It also helps you reflect on where you are in your journey as a company.

Support

We appreciate that for small to medium-sized businesses its normal for employees to hold varied responsibilities in different areas. We are able to provide on-site support to complement your existing skills, abilities and knowledge. Whether you need administrative or customer service support, assistance with processes and procedures or training we can help.

Mystery shopping is a great way to find out how your customers perceive your business. Of course surveys shouldn’t just be confined to your customer base. We can also manage an internal review and gain a unique perspective from your team. Case studies and testimonials all help to build what your reputation and brand stands for. We can liaise with your customers so that you get approved usable copy for your website, literature or social media.

Charity and Not For Profit

Marketing and promotion is vital for charities and Non Profit organisations seeking to reach new and wider audiences. Are you looking for a marketing partner to really understand your needs?  We can help you with a strategy that will attract, motivate and engage new, existing and potential donors. With several years’ experience of working directly within the third sector, we can help you to promote your charity and increase the effectiveness of your fundraising.

We can also work with your existing in-house team to provide additional marketing support, training and administration. Our PR services includes a ‘meet and greet service’ and representation at events and functions. In addition if you don’t have a dedicated press office we will happily liaise and communicate your message to the media. We love working within the third sector so much we even offer discounted fees for all registered charities.

Call us today to discuss your marketing, training or administration requirements on 0330 041 4550.

data-data-data

Data, data everywhere – but at what cost?

| Your Business | No Comments

Effective use of data can create £66 billion of new business and innovation opportunities in the UK yet studies show that the majority of existing data-sets are nowhere near fully…

awards-image-2

Worcestershire Apprenticeship Awards 2017

| Your Business | No Comments

Here at Ping we are all very excited for the Worcestershire Apprentice Awards 2017 ceremony being held at West Midlands Safari Park on 16th November 2017 at 6.30pm. 30 of…

chess-3

A strategy isn’t always good for business

| Your Business | No Comments

As an owner, director or someone responsible for the business development of your company you’ll already have a strategy in place.  It’s probably a strategy that you put together some…

Chalk rubbed out on blackboard

September means Back to Business

| Your Business | No Comments

It’s September and that means it’s back to school and business following the long summer(ish) holiday. Before talk turns to Christmas (yes there are shops that have already started their…

Call today on 0330 041 4550 or email hello@pingmarketing.co.uk

I’ve worked with Sarah on several projects. Her professionalism and passion for results is matched perfectly with her ‘get it done’ attitude. I would have no hesitation in recommending the services of Ping Marketing.

Nicholas Holland, Director at NRH Bar Services‘Get it done’ attitude

When I needed help Sarah was the obvious choice. She managed the promotion of my business, sales, communications and provided telephone and admin support.

Dave Hill, Owner/Artist at DDH CreationsThe obvious choice

Ping Marketing have been instrumental in allowing us to move our business forward. We are excited about the future of our company with Ping as our marketing partner.

Jon Rayment, Managing Director Excited about the future

No effort spared in writing the copy for my new website, the design work on my new business cards was exemplary.

John Eaton, Managing Director, MFLExemplary design work

Ping presented our company in a very professional way and helped us to increase our potential customers base very successfully.

Sascha McDonald, Pubishing Director, All About MalvernsHard work and dedication in contacting hundreds of cold leads


'very professional, pro-active, great ideas and importantly get things done. They take time to understand your business and develop a personal relationship where nothing is too much trouble. I would recommend Sarah and her team to anyone.'

Phil MerrickFounder of Peoplemad

A friendly and knowledgeable team that quickly grasped the needs of our business and provided fresh and innovative ideas on approaching our particular marketplace.
They provided us with the help and support to understand our own marketing needs and were able to formulate a plan to put their suggested strategies into action.
We built up an excellent working relationship with the PING team throughout the project and I can honestly say that they have been a pleasure to work with.

Nigel J Letherbarrow A.C.I.SI would strongly recommend PING Marketing to anyone looking for a cost effective professional marketing solution