If like me, you’ve been enjoying the sunnier climate you’ll not have failed to notice the many changes going on all around us – animals being born, flowers coming into bloom and fresh leaves and blossom on the trees. It feels a little like the environment around us has finally woken up from the long dark winter days and the promise of change is in the air.
And spring is very much about change. Traditionally the ‘great British spring clean’ is all about tackling those domestic jobs we’ve neglected through the winter, getting into the nooks and crannies and clearing out what we no longer need or what no longer works. A good spring clean creates fresher, uncluttered thought and a resolution to do the best we can. Here at Ping, we apply those principles to business. While many businesses make resolutions at the end of last year or the beginning of a new year, spring is the time that in reality, we feel motivated to act.
Many of our clients come to us because they know something needs to change in their business. But they may not know exactly what that change should be and what can be done about it. This is what we are really good at, we don’t sell solutions that you don’t need – we look at your business from a different perspective. Sometimes all that is needed is a change in procedure or process, some training or a strategy – sometimes the simplest things can make the biggest difference.
If you’ve met me before you’ll know that I love networking and meeting people. I’m always interested to find out about the business journey, why and how the business was set up, how it’s run and understand more about the challenges.
Of course, networking is a two-way exchange of information and I’m usually asked, “what makes you different from other marketing companies?”
And this is a question I’m always happy to answer.
It’s simple, what makes us different is the knowledge and experience we have in business, an understanding of how businesses work and the challenges involved in running a business. I’m often overheard saying, “We don’t just do marketing, we do business”,
Of course, as a service, we offer all the traditional and digital marketing techniques, everything from telemarketing to point of sale design and event management and attendance but it doesn’t stop there. Our motivation is to help our clients grow their business and be part of their success and what each client needs will be different. We don’t offer packages or suites of services, we provide exactly what we think you need to have a better business. That could be a consultancy or mentoring service, a strategy or skills and practical training for yourself and your team. Oh and by the way did I mention that we also do marketing!
So, essentially marketing is about the art of making noise, the right noise, in the right way, at the right time to the right audience. If you need help to make the right noise for your business or you think the time is right for a spring clean, give me a call on 03300 414 550.
We do marketing so you don’t have to.