Corporate Social Responsibility (CSR) has become something of a buzz word, or rather buzz phrase over the last few years.
As a marketing and PR company, we are often asked to set up a CSR policy and manage the activity on behalf of our clients and the team agree with me when I say it’s a very enjoyable part of the job. But like anything else you only get out of it what you put in – that’s why it’s so important to commit to a CSR policy that you have a connection with.
When we first start talking about a CSR policy with our clients we find out about the causes and concerns that interest them. For a CSR policy to be successful it’s vital to choose a charity or cause that you are passionate about and believe in. Otherwise, you’ll be lacking the motivation and determination to take action.